A “Must Use” Tool To Market Your Music and Tours [The Music Biz Weekly Podcast]
Gogi from Gupta Media visits the Music Biz Weekly Podcast to talk about smartURL 2.0. You'll get the lowdown on the new Pivot smartURL and how it quickly builds a music landing page for you. Gogi also shares info on Events smartURL for marketing live shows.
________________________________________
The Pivot smartURL creates a landing page where all users can choose their preferred retailer. This landing page can be customized with links to any retail or streaming providers. Pivot smartURLs automatically hide any retailers that are unavailable in a specific country or device.The customizable landing page features a product image, Spotify audio player, custom branding, and retailers specific to company and country.
The Events smartURL is designed for promoting live events. For users managing a touring campaign, Events smartURLs can be configured to redirect traffic to the right ticketing page based on their location. When there are no available shows nearby, traffic will be sent to a landing page listing all available locations on the tour. You can add and update event listings as tour plans change.
This week's podcast:
Extremely informative interview. I signed up and trialled the user experience. It is strong product, for sure. However, as a new user, if you’re unsure of some of the fields such as IQid, i don’t feel there’s enough support material to understand certain fields. To that end, it would be great to have 2-minute modular style videos showing features. Googling ‘Smarturl.it videos/tutorials’ brings up very little.
When pasting an iTunes url, subsequent country listings appeared. Not so for Amazon. Perhaps that was just me. Aside from that, I am very happy to have discovered this product. Thanks to these granular podcasts we listeners get informed.
Future development idea. The ‘Other’ retailer category be linked to sites where a free product download is available if an email address is entered. The Pivot url is one step away from a landing page being embedded on one’s own site and the natural next step would be to offer a freebie in return for an email address.