The Less Mainstream You Are The Bigger Your Grammy Bump
Early sales figures show that, while mainstream superstars benefit from a televised Grammy performance, the greatest sales gains Come from less well known artists. The same goes for the streaming, with both Beyonce and Adele missing from Pandora's Top 10 post-Grammy week over week lifts.
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Pandora Grammy Streaming Data: Artists with Biggest Spikes
- William Bell: 12,085%
- Gary Clark Jr.: 3,239%
- Sturgill Simpson: 741%
- Cynthia Erivo: 575%
- Anderson .Paak: 504%
- Maren Morris: 417%
- Chance the Rapper: 244%
- Lukas Graham: 164%
- Prince: 161%
- A Tribe Called Quest: 142%
MORE: Grammy Sales Bump Varies Widely By Artist: Maren Morris vs. Adele and Beyonce
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