Marketing Your Music with Seasonal Spotify Playlists

When the holiday season rolls around, it can be challenging, as an artist, to come up with seasonally themed content to share with your fans. Spotify has your back however, and a festive playlist share can be just the thing to engage fans.

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Guest Post from Team Fanbridge on Fanbridge

It can be tough to think up holiday content to share with your audience. On top of all the usual chaos of the holiday season, you may be at a loss for content ideas. But there’s one useful, simple resource that could provide compelling holiday content to share with fans: Spotify playlists. A nice wintery playlist or a collection of your favorite holiday jams could be just what you need to keep fans engaged, even during a slow period. And with FanBridge’s Spotify integration, it’s even easier to share your “Winter Funderland” playlist with subscribers.

Creating a Spotify playlist is simple and customizable. To get started you can check out Spotify’s step by step instructions on how to make a playlist here.

If you’re not sure what playlist to make, here are some examples:

Holiday Songs You Grew Up On
Winter Songs That Make You Laugh
New Favorites From This Year
Songs That Always Put You In The Holiday Spirit
Holiday Tunes From Around The World

After all the songs are added it’s time to personalize the playlist. Adding a creative holiday themed cover image will help capture fans’ attention and stand out from the crowd of playlists. To make a successful cover image it’s important to keep it relatable to your brand and in theme with the music included. We recommend using a free graphic design tool such as Canva and create your cover image using square canvases such as Canva’s “Social Media” or “Album Cover”.

Another way to customize your playlist and help attract more fans is by giving your playlist a description. Adding a description not only informs listeners on what to expect from the playlist but also allows you to customize to match your personality.

Lastly, don’t forget to make your playlist public for all to hear! To do this, right click on the playlist and select “Make Public”.

After finishing up your playlist, spread the word to your subscribers with a holiday playlist campaign with the Template Tool. Add an audio module to the place in your email you want to share your new playlist. Copy the playlist URL by right-clicking on it in Spotify and selecting Copy Playlist Link. Paste the link into the Add Audio field. Once your playlist is included into your email it’s time to add some detail.

You can also customize your email by creating a holiday themed banner using the email header design in Canva. This will help your email pop out from others and immediately let fans have an idea that it is for the holiday season.

Spotify Playlists are a great gift to give your fans this Holiday season whether it’s with your own music or just your favorite tunes, or even a mixture of both! So get creating, customizing and in the holiday spirit!