Social Music App Eyegroove Shuts Down, Team Joins Facebook. Should Musical.ly, Dubsmash Be Worried?

Video app Eyegroove was an early mover in social music. Now overshadowed by Musical.ly and Dubsmash, the startup is shutting down and most of its team is joining Facebook.

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Social music video app Eyegroove is shutting down and key members of its team are joining Facebook, startup CEO Scott Snibbe announced in a post on the company's site (see below).

Eyegroove had raised $3.5 million in funding from angel investors including Matt Papakipos, Roger McNamee, Amarjit Gil, and Bill McLean. Now the majority of its dozen or so staffers are joining Facebook "to work on new experiences for people to create, share, and connect."

Facebook did not acquire the tech behind Eyesore and is not currently planning to launch a similar product, a source tells Techcrunch. The Eyeshore team could be adding their skills to Facebook's rapidly expanding video efforts.

But Musical.ly, in particular, has proven hugely popular, and if you've followed how often Facebook has cloned or taken inspiration from Snapchat and other competitors, Musical.ly and Dubset should be watching Facebook's next moves very closely.