6 Questions Every Artist Ought To Ask Before Releasing New Music
For a musician, releasing new music should be a positive experience, rather than an anxiety inducing one. Here we look at six questions artists should ask themselves in advance of dropping new tracks to help ensure that the release goes as planned.
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Guest post by Scott Parsons of Landr
The time between finishing a project and releasing it is crucial for success.
Stress and releasing new music don’t mix.
Releasing something you’ve worked hard on should be the best feeling in the world. But way too often music is shared with anxiety, fear and confusion.
That’s not how it should be!
Planning is power. Having a game plan in place is the best way to put fun and joy back into releasing your music—and a well planned release always leads to success.
Using a combination of social media, hype-building, private streaming, collaboration and music promotion is doable on your own.
Of course it takes a bit of hard work. But if you’re finished a project you probably already know what hard work is all about anyways…
So roll up your sleeves, dig in and release your new music right. Here’s every question musicians should ask before releasing new music.
1. IS IT MORE THAN JUST SONGS?
In today’s music industry it’s not good enough to just put your music out there overnight and hope people listen. Releasing new music needs an entire campaign around it.
That means a coordinated plan that starts before you release and continues long afterwards. A good release campaign:
- Builds hype before the release with things like storytelling, touring, music videos, teaser single and posts about your process
- Creates anticipation for a release that fans and listeners look forward to
- Shares a release across multiple platforms
- Creates an experience for your fanbase that goes beyond just music
- Makes your project shareable and turns your release into an event
- Nurtures new fans long after a release
It may seem like major artists drop albums out of nowhere (like Drake, Beyonce or Kanye). But even those artists are rolling out subtle (and not so subtle) campaigns to hype their releases.
It’s not just a poster in a record store anymore…
Instead it’s strategic tweets, Instagram posts, guest appearances, mixtapes, singles and viral videos ALL THE TIME. Ever notice how all those artists seems to be in the news right before a release? It’s not a coincidence.
So make sure your release is more than just music. Creatively generate some buzz around your project before you launch it. Fans should be able to hear your project AND see it.
Tell a story, show your process, and diversify your creativity beyond just music.
2. IS MY MUSIC GOOD?
Wanna know how to make sure your music is perfect before you release? ASK SOMEBODY!
It might sound overly simple. But way too many musicians skip this step before releasing. It’s easy to say that the music you made is perfect. Because, y’know, you made it.
But to really KNOW you need a second opinion that’s outside your bubble.Share your unreleased music with people you trust before you release. Get feedback and use it to make your perfect music even better.
Valuable feedback before you release is pure gold. Don’t skip it.
Second opinions—or even third, fourth, or fifth opinions—will take away the second guessing that comes with releasing music.
3. AM I RELEASING WITH THE RIGHT ATTITUDE?
Everything you do before you release should be about adjusting your attitude. Releasing music can be super stressful.
Preparing for a release should be about making the moment of release a positive one. If your attitude just before releasing is anxious and sour there’s a good chance your release day will be stressful.
If you have a ‘here goes nothing’ feeling before you release the release probably isn’t gonna go too well…
So get prepared. Get confident. And put the joy back into releasing. Working towards getting the right mentality for releasing should be your number 1 goal. The first step towards a good release is the right attitude.
4. WHAT DID I MAKE AND WHO WANTS TO HEAR IT?
The best music in the world will never matter if it’s hitting the wrong ears. Before you release you wanna make sure that your music is aimed in the right direction.
This isn’t something you can do overnight either. It’s a long process. Finding the right ears means knowing your communities, genres and spaces that your sound works in.
The first step towards finding the right fans is to figure out what you’re trying to say. What’s the message of your music? What genres are you playing with? Who are your influences?
Knowing exactly what you’re making will help you to put your music in the right places and the right ears.
Most streaming services, aggregators and streaming platforms all require a genre or category tag. Unless you know what to put, your music is never gonna find where it needs to be.
I don’t just mean ‘Rock’ or ‘Hip-hop’ either. If you’re producing within a niche, figure out what it is and release to your niche.
Knowing your own sound and releasing smart is the difference between a casual fan and a super-fan that will stick with you forever.
5. AM I FINISHED?
There’s no ‘finish-line’ for music. You never all of a sudden see a green light when you’re done.
Sometimes finishing is a horizon you can never reach. We’ve all probably edited a track 1, 2 or 789 times too many.
Being finished is a skill—It means something different for everyone.
Only release music when you’ve reached YOUR definition of finished. Releasing demos and ideas is a great plan in the early stages of production. But final releases should be permanent.
There’s nothing worse than putting something out there only to change it later. If you release it, then release it for good.
It’s not a huge deal if you have to push a release date or head back to the drawing board one last time.
Being finished means making sure your project is bulletproof before you release. So hone your finishing skills before you launch and smash that release button with confidence for once.
6. HOW CAN I CELEBRATE MY WINS?
Stop stressing. Figure out how to celebrate your release in your own way. Releasing should be a breath of fresh air. You just worked HARD on your project.
All those 5 hours sessions to find the perfect snare. All that obsessing and wondering if track 5 should actually be track 2. All that blood, sweat and tears on your MIDI controller. You deserve a little celebration time.
Don’t ruin the minutes, hours and days after a release stressing over its performance (your refresh button can get tired y’know).
Instead, just bask in the glow of being done something that you feel good about and celebrate a major win. No matter how ‘well’ it does you can always find success in the fact that you made new music that’s 100% you.
All new music deserves celebration. Your new music is no exception.
AHEAD OF THE CURVE
Find the joy in releasing new music. Releasing is the peak of production, the pinnacle of a project.
So release smart and let yourself enjoy the feeling of launching a project again.
Putting your art out there should feel as good as playing your favourite melody, taking an extended solo or getting lost in a drum loop.
So release correctly and creatively and let the feels in.
Scott Parsons is a full-time music enthusiast and semi-professional pinball player. Editor at LANDR.
Not to rain on the parade, but the subsequent result will most likely either be:
1. The release disappears in the impossible ocean of music released every day.
2. The release is a “success”, gets pirated to death, makes fractions of fractions of pennies on streaming, and you’re broke. But you can say you have a “hit”.
That’s true. There are so many new releases and almost nobody buys music these days.
But that’s a really good thing, because only those artists who really love music will continue to release new music.
Many thanks for posting this information, Scott.