Redefining Success In The Music Industry
There's no question that making a career as a musician in 2016 financially rewarding is no small challenge, but being a successful artist is about so much more than money, and by focusing on growth and specific goals, a more intangible kind of success can be achieved.
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In this recent reflection on MusicThinkTank, Russell Sheffield discusses the importance of staying grounded, being focused on overall growth, and celebrating small victories in one's career in order to redefine the meaning of success.
"YOUR brand is YOUR business, and if you decide to make music your business try focusing on developing music that has both a creative and commercial functionality. Be open to disappointment and rejection. Be open to opportunities for endorsement and sponsorships, licensing and syncs. You are both the creative director and CEO of your company – your music."
