How To Get The Benefits Of #SXSW Without Actually Going
With SXSW looming just around the corner, artists are gearing up for a grueling week of unrewarding shows. Many bands feel a certain obligation to attend, but what if there was another option? In this case, let's not go and say we did.
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In this recent step-by-step guide on MusicThinkTank for how to con the industry, Larry Butler details how to take your band on an imaginary journey to SXSW and avoid the hassle while gaining the cred.
"Catch up on your sleep. Occasionally you should send out a tweet or FB post about what a wonderful time you’re having and how great you sound, blah, blah, blah. Tip: shut off your GPS location tracking, just in case."
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This article is terrible advice, and I’m appalled that Music Think Tank (normally a source of great articles) would publish this garbage. The author of this article is advocating that musicians lie about their performance resume, something that is completely unethical and would get you fired from a job in any other industry. On top of this, if you get caught in your lie, your professional reputation would be damaged.
Musicians: either spend the money and travel to SXSW or don’t go, but don’t lie about going. It’s not worth tarnishing your self-respect and reputation.