Ten Music Business Hopes And Predictions For 2016
While the volatile nature of the music industry makes it difficult to know for sure what the coming year will bring, there's certain plenty to hope for, and some indications from the previous year regarding the future of streaming, indie labels, terrestrial radio, and more from the world of music business.
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Music industry veteran Larry Butler has quite a few hopes, dreams, and even genuine predictions regarding what 2016 has in store for the music industry and the independent artist, which he recently shared on MusicThinkTank.
"Record companies (still the best source of funding an artist’s music career ambitions) will rightfully continue with their 360 deals, but will divert attention away from music sales and focus more on the revenue that can be generated (and commissioned) from live performances, publishing and merchandising (which now includes CDs and downloads). The strength of an artist’s live show will weigh in larger than before in evaluating label signings."
