MAGNIFI Combines Music Discovery, Concert Listings, Ticket Purchase In A Single App
How may times have you heard, "I would have gone to the show if I'd known about it?" Many startups are working to solve the problem, but MAGNIFI brings all the disparate pieces – discovery, listening, ticketing – together in one app.
The team that created DeliRadio has pivoted to release MAGNIFI, a platform and apps that combine show listings, listening, artist and venue discovery and ticket purchasing in a single place. In addition to driving tickets sales, MAGNIFI works to build awareness and discovery for both venues and artists. MAGNIFI features hundreds of thousands of emerging and established artists and tens of thousands of venues globally.
"It's evident that streaming music is a vehicle to get fans to live shows, where artists generate the majority of their income," says CEOToby Gabriner. "But for music fans, going to shows is an extremely fragmented experience. It requires four or more steps which include listening to artists, searching for shows, organizing with friends, and then finally buying tickets. That's too many hurdles to go through before experiencing great live music. MAGNIFI makes it simple for fans to get to shows by combining everything they need on one platform."
Like DeliRadio, MAGNIFI asks artists to trade royalty-free streaming for the promotional opportunity. MAGNIFI is currently available available for iOS on the App Store and on web and mobile web at magnifi.fm. The platform will be available on Android in the near future.
New Features on MAGNIFI:
- Enhanced Show Listings – Fans can access show listings from touring artists performing at venues of all sizes across the globe. The listings can be customized by location, genre and date range through a personalized "Shows For You" feature.
- New Music Player – Fans can listen to (1) playlists of artists performing nearby, (2) playlists by venue or festival, (3) playlists of what's trending by genre as curated by the MAGNIFI community, and (4) playlists of their favorite songs.
- In-App Ticket Purchasing and Show Reminders – Fans can purchase tickets without ever leaving the MAGNIFI platform. Additionally, they can add show reminders to their calendar and share the event with friends.
- Community Curation – Fans are able to share and follow artists and venues, they can also favorite songs – helping drive music and event discovery for the MAGNIFI community. This curation empowers fans to promote and learn about the music, touring artists and local venues – all at the same time.
Predecessor DeliaRadio had raised $9.3 million in the fall of 2013.
