Gaming Streaming Networks With Fake Listeners
At this point, most people are familiar with encountering bots on social networks such as Facebook and Twitter, so it should come as no surprise that these automated users have migrated to streaming services such as Spotify, providing a unique way for tech savvy artists to earn illicit revenue.
____________________________________________________
Guest Post by Bobby Owsinski on Music 3.0
While most people play by the rules, there's always someone that wants to game the system. It happened on MySpace, YouTube, Facebook, Twitter and just about every other platform, so when a story came out about a programmer who gamed the streaming services, it should be no surprise.
Security consultant Peter Fillmore showed how an automated program called a bot (a software based robot) could generate royalties a few years ago. Fillmore made about $1,000 in royalties and even topped the Australian streaming charts of Rdio by having the bot listen to his own music nonstop. In Fillmore's case, it wasn't about making money as much as it was about showing the various streaming services the potential vulnerability.
Fillmore's music was sampled every 30 seconds for about 6 months, when Spotify finally caught on and took down his album.
In a great article on Motherboard, William Bedell attempted to duplicate Fillmore's method and wound up making approximately $32 a day from Spotify, at about $0.08 per stream, which is at the high end of the Spotify payout.
That being said, while this might be child's play for an experienced hacker, it's beyond the abilities of most musicians who aren't programmers. It involves disguised user bots using virtual private networks and dozens of paid Spotify accounts (see the graphic above). Still, Bedell estimates about a 600% rate of return on the venture.
You can be sure that Spotify and all the other streaming services are taking these approaches very seriously, so by the time you try something like this, it's possible that this hole in their services will be patched.
It does go to show that people will always try to game the system if they can.
It was only a matter of time. This happened with Google as well, although Google took it to the extreme and now have a process in place to bust these schemers. Unfortunately, their process also affects the good guys and we have to work harder than ever to prove we’re on the level.
It was only a matter of time. This happened with Google as well, although Google took it to the extreme and now have a process in place to bust these schemers. Unfortunately, their process also affects the good guys and we have to work harder than ever to prove we’re on the level.