Who Uses Pinterest? Is It A Good Marketing Channel For Your Music?

When evaluating whether or not to add another social media channel to your marketing mix, start by asking yourself two questions. The first is, do you have the time? The second is, are you reaching the right people? Pinterest is fast and easy to use, but is it reaching the right audience to market your music?

31% of online adults use Pinterest, according to a recent Pew study. Women dominate Pinterest – 44% of online women use the site, compared with 16% of online men. Those under the age of 50 are also more likely to be Pinterest users – 37% do so, compared with 22% of those ages 50 and older.