Comscore Data Shows 44 Million In U.S. Have Used Apple Music
Unofficial stats derived from things like traffic and app downloads collected by third parties can be notoriously inaccurate. But a new Comscore study shows that the supposedly "leaked" stat of 10 million Apple Music users may be dramatically incorrect.
New analytics data from ComScore shows that, based on market share , about 44 million in the U.S. tried Apple Music in its first month. That number is much higher than the 10 million global user figure "leaked" by supposed industry insiders last month.
In the survey, Facebook ranked as the top smartphone app, reaching 73.3 percent of the app audience, followed by Facebook Messenger (59.5 percent), YouTube (59.3 percent) and Google Search (52 percent). Apple Music beat Twitter in audience – impressive for a new app.
This does NOT mean 44 million signed up for Apple Music. From the actual comScore report: *Clarification: “Apple Music,” as it appears in comScore’s July reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries. (Sept. 4)”