Spotify Acquires Beats’ Analytics Provider Seed Scientific
Spotify is betting big on data to help is survive the coming battle with Apple Music. After acquiring The Echo Nest last year, Spotify has bought its second major analytics startup, Seed Scientific.
________________________
Spotify has acquired data analytics firm Seed Scientific for an undisclosed sum. Terms of the deal were not disclosed. Last year, Spotify bought music analytics firm The Echo Nest. It's focus is mostly on analyzing music, whereas, Seed has focused on users.
Seed Scientific clients have included Audi, Unilever, the United Nations and Apple’s Beats Music. Now the its 20 person team will serve only one client – Spotify.
Seed Scientific’s team and technology will become the foundation of a new Advanced Analytics unit at Spotify "that combines cutting-edge math, science, design, and engineering to craft insights, models, and tools with data." Founder and CEO, Adam Bly, will head up this new unit, based in New York City.
“Seed Scientific was founded to advance ‘Scientific Thinking’ in the world using data. Today, our algorithms, insights, and applications are beneath the surface of major brands, NGOs, and governments. We are thrilled to now be joining forces with Spotify — a pioneer in shaping culture with data — to create the leading advanced analytics organization in the world,” said Bly.
