Apple Music To Charge $2 Per Month In India [Leaked Screenshots]
All of the discussion about what music streaming pays out to artists and labels gets even more complicated when you view the subject globally. In many emerging markets, charging $10 per month is out of the question. But what kind of per stream payments do creators receive when a music subscription is just $2?
UPDATE: In Russia, Apple Music will reportedly cost $3.
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Screenshots from a beta developer version Apple’s Music iOS 8.4 app show that the company’s streaming service will be priced at Rs. 120 or $2 $2 USD per month for an individual and $3 for a family plan in India.
While the pricing could change, it would similar to what Rdio and other subscription music services charge there. $2 is also the average cost of a digital album in India, according to TNW.
This is at par with what other streaming services charge in India. Gaana.com/ Rdio etc. have their starting plan at Rs. 120 or ~ $2. And it’s a pricing that makes sense for the Indian market. A burger in USA that would cost you $5, would cost $1 in India.
Deezer does something similar with many countries. I pay the equivalent of about $6 on Deezer per month, as I live in Thailand. Normal monthly rate for developed countries in $10.
It makes perfect sense, as most people in developing countries cannot afford to pay the standard western rate for music. NOT that I’m a supporter of Apple or anything they do 🙂