W Hotels Want Patrons To Know “Who’s In Town”
W Hotels Worldwide is launching “Who’s In Town”, an exclusive event series featuring 18 months of electronic music by the industry’s emerging and established DJ talent. Inspired by a tradition from the buzzing electronic music hub of Ibiza, Who’s In Town was created to offer guests of W Hotels and local music enthusiasts the opportunity to preview exclusive DJ performances ahead of a DJ’s larger club appearance in the same city. The program was created in collaboration with music agency, Graphite, to provide W guests with insider access to the industry’s DJ talent.
To mark the launch of Who’s In Town, W Hotels has confirmed four DJ performances throughout the month of December, kicking off in the music capital of London on December 1st with an exclusive performance by The Magician at W London – Leicester Square. The series then moves to the ski destination of Verbier, Switzerland to mark the start of the ski season with a performance by Dimitri from Paris at W Verbier (December 6). Who’s In Town then moves to Istanbul with a performance by Sister Bliss at W Istanbul as the hotel prepares to unveil its newly renovated lounge, bar and restaurant (December 18). Wrapping up W’s month of music, who’s in town then moves to Barcelona with a performance by The Martinez Brothers at the W Barcelona (December 21).
Following the December launch, W Hotels will offer the Who’s In Town series throughout 2015 at W Hotels in London, Paris, Barcelona, Istanbul and St. Petersburg, as well as in Amsterdam – where W is set to make its Dutch debut in autumn 2015. For example, DJ duo, Eton Messy will heat things up at W London – Leicester Square on 14 February 2015.
Ben Turner, CEO, Graphite, commented, “We are hugely excited to kick-off WHO’S IN TOWN with W Hotels. This program perfectly benefits both the DJs and hotels, and there is no better partner than W to present this innovative music program with Graphite. WHO’S IN TOWN is innovative and unusual anywhere outside of Ibiza where this pre-party concept was inspired from, and with this program we’ve really changed how DJs can be presented in major capitals of cool. We’re excited to bring new talent to the W Hotels over the next 18 months, in line with the work W continues to do around music in general.” –by CelebrityAccess
