Spot.IM Gives Social Media Marketing a Facelift

The brainchild of a former TechCrunch Disrupt winner, Spot.IM is demanding the attention of the social media marketing community. 

Allowing any website to become a social network with two lines of code, the company puts website owners back in the drivers seat by giving them more control over the management and monetization of their site traffic. 

A truly ‘everywhere’ social network platform, Spot.IM is the first of it’s kind. Even in the Beta stage, it’s built an impressive user base. The platform is being used by over 1,000 websites and boasts 250,000 registered users. Over 2 million messages were sent last month alone.

“Approximately 20 percent of the messages sent in Spot.IM are private, hence 1 on 1 conversations between individuals that met in those embedded communities are a major part of what we’re seeing.”

Spot.IM is currently courting investors and zeroing in on a monetization strategy, but they’re first focus is improving the platform. 

“In the near term, we are focusing solely on adding more features to enhance the community experience,” say Green and Shoval. “Building a platform for a real-time conversation is a huge achievement, but it’s just the first step. Our larger goal is to focus on building the tools to create complex and multilayered communities.”

Source: TechCrunch.com