Pandora Adds Brand Sponsored Listening

Pandora has added a new marketing product, Sponsored Listening, which  exchange for one hour of uninterrupted listening. Sponsored Listening provides Pandora's free users with an hour of uninterrupted listening in exchange for viewing a short video, visiting their website or other ad interaction.

Listeners immediately get one full hour of uninterrupted listening in exchange for the engagement. The advertisers’ branding remains visible to listeners throughout the sponsored listening session offering additional opportunity for brand engagement.

The new Sponsored Listening offering, currently being used by Fox and Sony, will be open to all advertisers in the second half of 2015.

Spotify launched a similar product earlier this year.