Music PR Is About Building Relationships Not A Mailing List

Don't get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently released a free ebook, "What If PR Stood for People and Relationships?" [instead of public relations.] It may speak most directly to people in corporate settings but the cartoons, in particular, remind all of us to develop human relationships that go deeper than automated marketing can ever do.

Both Brian Solis and Hugh MacLeod blogged intros to the ebook which itself can be found in slideshare form embedded below.

A big part of the message, that connecting with humans is about human connections, is summarized in the thumbnail cartoon above (click for bigger size):

"People Don't Like Being Mistaken For Pink Slime"

More food for thought from the above ebook (p. 29):

If an Infographic Is Published and No One Shares It, Did It Even Exist?

Infographics are the new press release.

Native advertising is the new corporate journalism.

Snapchats are the new Instagram.

Vines are the new YouTube videos.

Instagram's Hyperlapse is the new Vine.

See the pattern?

There's always the next thing. The question is, so what?

It's how you use these platforms that defines your brand. It's how you engage people and inspire them to do something after engagement that defines your legacy.

Live your brands as your customers do. Let them, in turn, bring your brand to light in ways that inspire you. Technology should be invisible.

Hypebot Senior Contributor Clyde Smith (@fluxresearch) recently launched DanceLand and is relaunching Crowdfunding For Musicians. Contact: clyde(at)fluxresearch(dot)com.