Pandora Adds Promoted Stations
Those "Stations You Might Like" suggestions that appear next to your Pandora stream, will no longer generated only using the online music service's secret sauce.
If new beta tests go well, streams created by any big brand willing to write a check are now something Pandora says that you're likely to like.
Taco Bell, Diageo's Crown Royal, Skechers and Sonos are among the first ten brands included in the beta test which will begin to appear on the apps of about 10% of Pandora's 75 million monthly listeners.
"This is the first time we will be testing an ad product within the station list," Pandora's VP of Digital Lizzie Widhelm told AdAge.
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