Rdio Acquires India’s Dhingana In Global Expansion
Rdio has acquired troubled Indian streaming music service Dhingana. It was India's largest music service when it announced in February that it would soon shut down. Dhingana received $7 million in funding in 2012 and had more than 10 million subscribers. No details of the acquisition were announced.
Dhingana’s team in India will be joining Rdio. Twin brothers and founders Snehal Shinde and Swapnil Shinde will join the executive team, where they will work to continue Rdio’s expansion efforts in India and other emerging markets.
The deal expands Rdio global platform which already includes all of North and South America, Western Europe, Australia, New Zealand and South Africa. Rdio India will launch later this year.
"India is a tremendously vibrant market for music and culture and one of the largest and most important in the world. We are one of very few global companies that can provide a great music experience to an expanding international audience,” said Anthony Bay, Rdio’s chief executive officer, “and it is our objective to bring that experience to India and to non-resident Indians and fans around the world.”
