YouTube News: Will.i.am, Tiesto, Pitbull, Courtney Love, Ministry of Sound
YouTube Multi-Channel Networks (MCNs) are both enabling content creators to make more money than they could on their own while causing YouTube stars to question if it's enough. However they are one route to making more on YouTube and many musicians are joining up including such stars as Will.iam, Tiësto, Pitbull and Courtney Love. Here's a roundup of recent MCN news with a special focus on deals with big stars.
Will.i.am x Maker Studios
Will.i.am is joining with Maker Studios to launch a video "platform" that will feature content for himself and affiliated artists such as Baby Kaely, Cody Wise and Leigh McFall.
From the coverage, including other reports, it's not quite clear how this will work but I guess the core is that they'll be monetizing and distributing with Maker more or less like a typical MCN deal.
Pitbull/Courtney Love x Endemol
Both Pitbull and Courtney Love have signed with Endemol which has an MCN, Endemol Beyond, but is a much bigger media company.
Pitbull's is the bigger deal to "develop projects across television and digital media, including on his very own YouTube channel under the shiny new Endemol Beyond umbrella."
Courtney Love signed to do a web series about herself. Should be fascinating material!
Tiësto x Base79
Tiësto and Base79 are linking up. Base79 will be managing both his and his own record label's YouTube channels.
Ministry of Sound x Base79
Ministry of Sound has reupped with Base79. The label has 16 associated brand and artist channels that will be managed by Base79.
In addition to "oversee[ing] audience development, rights management, and monetization," Base79 will work with Ministry of Sound to “explore new opportunities in video subscription and off-YouTube distribution.” as well as finding ways to collaborate and cross-promote with other Base79 partners.
[Thumbnail image courtesy Blaise Alleyne.]
More:
- Music Publishing Weekly Roundup: NMPA & Fullscreen Settle, Takedown Requests Surge & More
- Russell Simmon's All Def Digital Claims 3 Million YouTube Subscribers, 1 Billion Views
- ONErpm Expands YouTube Multi-Channel Music Network, Seeks New Members
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Courtney Love is desperate for money so expect an attempt at selling her reinvented self, which is still crap. You look refried, Courts. You had more than your 15 minutes so sit down, granny.