Watch Lou Reed’s Parrot Zik Headphone Ad: “Hip-hop has thunderous bass, so does Beethoven.”

Lou Reed's last filmed interview was actually part of a promotional campaign for Parrot Zik headphones. "A few months ago, I asked Lou Reed for his opinion," Parrot CEO Henri Seydoux explains. "He told me that the headphones were well tuned for classical music but not for rock. And he told me he could help. So on September 30th, 2013, I travelled to his studio in New York; it would be the last time I would see him."