Soundrop Brings Social Listening Rooms To Deezer

Soundrop has taken its listening rooms cross-platform since launching in 2011 as a Spotify app. Having appeared on the web, mobile and Facebook, Soundrop is now making its listening rooms available on Deezer, one of Spotify's most formidable competitors. With Deezer heading for the States and Turntable.fm's listening rooms shutting down, Soundrop has clearly blazed a trail to victory in a difficult environment.

Soundrop first debuted its social listening room on Spotify as one of a number of Spotify apps in 2011.

They went on to launch on the web, on mobile and on Facebook yet they're still sometimes viewed as a Spotify app.

Today Soundrop announced their presence on Deezer, a huge Spotify competitor:

"Soundrop is pleased to announce that it will be available on Deezer, the popular streaming music provider. Using Soundrop, Deezer users can join tens of thousands of social listening rooms in which they can chat with other fans, discover new music and even hang out with their favorite artists."

With Deezer planning to launch in the U.S. in 2014 and Turntable.fm shutting down its listening rooms, Soundrop is king of the hill.

Part of Soundrop's success can be attributed to a total rebuild in Erlang and the ability to create listening rooms at scale.

This is big news for a company that seems to go from success to success. One of their digital house parties even won the artists a Swedish Grammi.

Soundrop is celebrating this week with artist appearances on Deezer:

• Danish producer Trentemøller Today at 6 PM GMT
• Italian Electro House DJs The Bloody Beetroots on November 26th at 4 PM GMT
• French producer Yuksek on November 27th at 6 PM GMT

Sorry America, you'll have to sit this one out till next year.

More:

• Spotify App Soundrop Grabs $3.4 Million In Additional Funding
• Every Band On Spotify Gets A Soundrop Listening Room
• House Party In A Soundrop Listening Room Wins Swedish Grammi

Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is building a writing hub at Flux Research. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.