Mig33 Creates Playful Environment For Miniblogging, Messaging and Music Marketing
Mig33 is a Singapore-based "miniblogging platform" that began as a social network for feature phones and recently rebranded with a focus on miniblogging and availability on multiple platforms. For Hypebot readers this is of interest because it's another manifestation of the playful messaging and miniblogging platforms that are becoming so popular in Asia and, gradually, in the States. Mig33 has also promoted music groups and events, including the Indonesian duo 2Angels, with stronger levels of engagement than on Facebook or Twitter.
Mig33 rebranded in August as a miniblogging platform with a short post feature similar to Twitter. Also known as microblogging, Mig33 allows for 300 characters in their short posts.
A variety of musicians have used the platform and are finding stronger engagement with Asian audiences than on Twitter or Facebook.
Though based in Singapore, recent stats include the news that "mini-blog users" primarily comes from Indonesia, Nepal and India with around 15k new users per day. Mig33 claims to be getting over 180k daily active users who are sending over 4 million daily messages.
Co-founder and CEO Steven Goh "believes that engagement between artists and fans on Mig33 is also significantly higher than the mainstream social platforms like Facebook and Twitter."
Indonesia's 2Angels have been promoted on the service:
"Throughout September 2013, 2Angels was promoted as ‘Artist of the month’ in the mig33 community, particularly for mig33 users in Indonesia…2Angels managed to gather more than 91,000 fans in mig33 followers around the world. 2Angels using mig33 services to encourage the promotion and increase revenue by utilizing a number of features…such as exclusive badges, virtual gifts (VG), competition and special game, as well as the features of social networking in general [which] are sharing, likes and follow."
As Goh noted:
"The big thing here is that the artist can play games with their audience and exchange gifts and they get a revenue share. Whereas on Facebook and Twitter, they build an audience so that Facebook and Twitter may get ad revenue off them."
More:
- KakaoMusic Introduces Social Music and Personal Music Rooms To Messaging Apps
- Sticker Power For Musicians: Digital Money Makers From Messaging To Photo Apps
- Music Marketing On Messaging Apps: New Social Networks Attract Millions Of Young People
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
