PledgeMusic Takes The Show On The Road With First Tour Sponsorship
PledgeMusic extends their presence in the musician's life cycle with their first tour sponsorship featuring Bleu, Will Dailey and fellow PledgeMusic artists this September. Given that PledgeMusic is already involved with most stages of album campaigns developing a tour presence is a logical extension. It should be worth checking in at PledgeMusic in September to see how they "enhance" this tour since it's likely a test case for future possibilities.
PledgeMusic's first sponsored tour features Will Dailey and Bleu, both of whom are in different stages of PledgeMusic campaigns.
The two will be joined by such artists as Sara Blacker, John Francis, Mieka Pauley, Air Traffic Controller and headliner Tom McBride.
PledgeMusic Presents Will Dailey & Bleu On Tour
- 9/11 – Portsmouth, NH – The Press Room (guest Sara Blacker)
- 9/12 – Philadelphia, PA – World Cafe Live (guest John Francis)
- 9/13 – Pittsburgh, PA – Club Cafe
- 9/14 – Columbus, OH – Bethel Road Pub
- 9/15 – Nashville, TN – 12th & Porter
- 9/16 – Annapolis, MD – Ramshead (headliner Tom McBride)
- 9/17 – Vienna, VA – Jammin' Java
- 9/18 – New York, NY – Bowery Electric (with Mieka Pauley)
- 9/19 – Allston, MA – Brighton Music Hall (with Air Traffic Controller)
"Because the PledgeMusic experience doesn’t end when an artist hits a target or drops a new album. We believe the meaningful artist-fan relationship begins with a campaign but also transcends it."
Since PledgeMusic campaigns start at the beginning of the album creation process and continue through till release, being part of what happens after the album comes out deepens the process of integrating PledgeMusic into every major aspect of a working artist's career.
That doesn't mean PledgeMusic has to handle every aspect. They've done extensive partner development that allows them to build out whatever they want in-house while pointing artists to preferred partner services.
PledgeMusic will also be connecting the tour to the site's services in various ways:
"Each step of the way we’ll be enhancing the tour by allowing the artists to engage their fanbases through tour-specific exclusives with their individual campaigns. Some possible incentives include signed tour posters and set lists, VIP passes and song dedications. Plus, when fans Pledge on Will Dailey and Bleu’s pages for these exclusives, they will receive digital albums from both artists!"
More:
- PledgeMusic Launches Catalog Division, Hires Industry Veteran Julian Huntly As Global Head
- CEO Benji Rogers On Why PledgeMusic Is Building An A&R Team
- Topspin, Artist Growth, Firebrand, INgrooves Fontana & PledgeMusic Partner For Artist Toolkit
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
