Bandsintown Adds In App Ticketing, Shares Survey Of 40,000 Users
A Bandintown update pushed out to iOS users yesterday adds in app ticket purchases with select vendors. Getting a small cut from tickets sold is increasingly a key music app monetization strategy, and easy app purchases could boost BandsInTown bottom line. The company also shared the results of a survey of 40,000 BandsInTown users:
- Approximately 1 in 5 fans surveyed have attended a live show by a Bandsintown-recommended artist that they previously had never heard of.
- More than half of Bandsintown users surveyed recommend concerts to their friends and share concerts they’re interested in with their friends.
- More than half of fans surveyed prefer to get their concert tickets digitally, through email or mobile apps, vs snail mail.
- Users said the number of concerts they attend has gone up 200% since installing the app.
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This survey was totally warped. I closed it without submitting because it forced you into favourable options. eg. the question about the number of concerts you attended didn’t have an option to say that it hadn’t increased as a result of bandsintown.