Univision Takes On Pandora, iHeart Radio With A Little Help From The Echo Nest
The Echo Nest's music intelligence platform will be powering Hispanic Media giant Univision’s new Uforia music app for iOS, catering to one of the fastest-growing
segments of the U.S. population. The app offers most popular Hispanic radio stations, exclusive digital channels and a custom radio offering with more than 20
million songs along with human curation.
The Uforia app relies
on The Echo Nest for dynamic playlisting to
deliver customized artist radio stations, much like Pandora. Users can rate, skip, and favorite songs and artists to fine tune any station. The Echo
Nest’s technology also augments Univision’s programmers with the ability
to scale to new or otherwise overlooked music. “Univision’s Uforia
app for iOS demonstrates the power of scalable curation, with The Echo Nest
platform,” said Jim Lucchese, CEO of The Echo Nest.
In 2013, The Echo
Nest has expanded its global footprint powering
music discovery experiences in 80 countries.