MavenSay Launches Rithm Music Messaging App
Rithm, a new music messaging app, is now officially available for iOS. It joins the growing world of messaging apps with a focus on sending music with related text messages, videos, photos and dancing "emojis" or animated characters. Rithm's getting positive initial reviews and sounds like a fun take on messaging.
The basic idea of Rithm seems fairly similar to an earlier incarnation of Stereotypes, another new music messaging app previously covered at Hypebot that has since pivoted. However MavenSay co-founder and CEO Mike Wagman stated in the announcement that they saw users sharing music via the MavenSay app and so were inspired to create Rithm.
Rithm Music Messaging App
According to the press release you can:
– Access over 20 million tracks from iTunes, Spotify or Rdio
– Send songs to any friend for free
– Customize with videos, photos (free form doodling) and fun animated (dancing) characters
– Share to Instagram, Facebook and Twitter
– Save received songs to Spotify or Rdio
Kurt Trowbridge, who tweeted enthusiastically about Rithm, shared some points that struck him as worth noting:
– connects to Rdio and Spotify for listening to full songs, much like Twitter Music
– Find Friends doesn't include email option, but…
– Invites via text, Instagram (love this option; it auto-posts a Rithm picture with your profile pic), Twitter, Facebook
– Push notifications for new contacts, songs, and comments
– Select song based on search or fingerprinting à la Shazam
– Light UI sort of similar to Rdio, This Is My Jam-like record designs
A number of tech writers seem to have bought into MavenSay's description of Rithm as a "Snapchat for music" but given Snapchat's reputation this seems to be a bit of pandering.
However writers for both TechCrunch and The Next Web also have positive things to say about the app itself and, in the long run, that's much more important than a somewhat misleading marketing message.
Rithm is a free app currently available for iOS.
More:
- Stereotypes Music Messaging App: From Dreamit Ventures Into The Wild
- Sticker Power For Musicians: Digital Money Makers From Messaging To Photo Apps
- Music Marketing On Messaging Apps: New Social Networks Attract Millions Of Young People
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
