Beats Music Jobs Posts Offer Hints, Suggest Delayed Daisy Launch
13 job postings by Beats Music for engineers and designers based in San Francisco appear to point to a delayed launch for the Ian Rogers run music streaming service tentatively named Daisy. Co-founder Jimmy Iovine has predicted a summer launch. But that seems unlikely with interviews for key development team members just starting.
Facing entrenched competition from Spotify, Deezer and others, Beats may prefer to take their time refining how they will differentiate their own offering prior to launch.
Sources also point to Beats looking for a mobile company to help it scale quickly. But the list of worthy partners is shrinking. Last week, AT&T acquired the company behind MUVE Music, making that mobile giant an unlikely Beats partner.
The jobs posts did provide some clues as to what kind of service Beats Music aspires to be:
Us
We are Beats Music, the brainchild of music industry visionaries Jimmy Iovine and Trent Reznor.
We know music – we obsess over it, and devote our lives to it. We understand music is an experience, not a utility. We realize the heart and inspiration it takes to craft music and cherish the connection between the artist and the listener. Musical taste is complex, evolving, and unique. We believe that hearing the right music at the right time enriches your life. It's why we're here: To deliver musical bliss, and move culture.
If you care about these things, you belong with us.
You
You’re friendly, positive, professional, “real”, and fun to work with!
You’re a creative, outside-the-box thinker with excellent problem-solving and decision-making ability. You’re proactive, self-starting, organized, and willing to take on tasks beyond job scope.
You have excellent communication skills, both written and verbal. You’re self-motivated, energetic, and passionate about music.
You can apply here.
They’re doing it wrong already – they’ve hired the creatives/curators before the techies.
Gotta build the framework first, Jimmy. Can’t paint the car til its built!