The Influence of Community on The Pluralist Generation and Its Music Consumption

With a new generation of music consumers, music business professionals, marketers, and musicians will have to pay attention to preferences of the next generation. Chasson Gracie at Gracie Management has conducted research on the next generation – The Pluralist Generation (Plurals) and music consumption and shares his findings on Music Think Tank. What trends in consumer preferences do you see in music in the next couple of years?

“Plurals place less importance on having communities formed around artists/bands, which has an impact on how and if they consume music.”
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Read more about the study and what the implications are for artists and labels here.