Seth Godin On Having A Plan
Wonder why you're not as successful as some of the artists we write about on Hypebot? Read this from author, marketing guru, and entrepeur Seth Godin's blog post "Sure, but that's not a plan" -
"We can't help but amplify the stories of Hollywood and Vine, of being plucked out of obscurity, of the seventeen-year-old with talent who yes, indeed, got picked and cashed out. We blog about and talk about the one in a million YouTube viral sensation, the breakthrough that came out of nowhere overnight. But that's not a plan…
A plan involves steps that are largely under your influence and control. A plan involves the hard and dreary and difficult work of a thousand brave steps, of doing things that might not work, of connecting and caring and bringing generosity when we don't think we have any more to bring."from Seth's Blog
good post bruce!
Seth brings up a great point. A lot of artists try to emulate the success of other artists and they fail because they do not have a plan to succeed.
Seth states, “A plan involves steps that are largely under your influence and control.” Influence and control are the big buzz words. A plan gives you the power to strategically map out your campaign. The response to the plan is out of your control.
Thank you for sharing this Bruce.