SoundCloud Hires Pandora Exec To Open New York City Office

SoundCloud has hired Dan Gerber, previously the National
Director of Strategic Partnerships at Pandora, to head brand revenues. Gerber will start in June, and SoundCloud
will open it's first ever New York City office later this summer.

The expansion follows SoundCloud's Pro Partner announcement
in March. "We realized that in order to best serve this community, we had to
bring on a professional with the experience to continue to develop partnerships
and to strengthen and ignite relationships," the company said in a statement.

At Pandora, Gerber was responsible for
connecting brands with digital,
mobile, audio and live event strategies. He was also instrumental in developing partnerships with Pepsi, Unilever, Starbucks, P&G and American
Express. Most recently, Gerber led the Grammys/Pandora Partnership with Pepsi, as
well as, Chase's integration in Pandora's Summer-Themed Genre Stations.