EDM Business News: Industry Women, Boiler Room x YouTube, Lemaitre’s Free Mu$ic, Headlines
EDM and related dj-driven electronic music continues to grow as a business and not just because the American market has huge room for growth. The following news briefs and headline should illustrate that, despite the last year or two of frenetic activity, there's still plenty of room to make new business moves in EDM.
Women in the Dance Music Industry
Lulu Le Vay talks to women who take a variety of roles in EDM. The piece considers numerous angles but the topic of visibility seems to be one of the keys to involving more women in the industry:
“'Ten years ago it used to annoy me when people asked me about being a female DJ. Now I’ve done a complete u-turn on it,' admits Lottie. 'Now it fascinates me and I think playing with just girls in one event is healthy. I think gender and dance music should be talked about. Dance music magazines, broadcast media and labels need to make women in the industry more visible. We need to support the next wave of talent coming through.'"
Boiler Room to Become YouTube Partner Channel
Boiler Room, which streams a variety of live dj events, was reported by Billboard to have cut a deal with Google to become a YouTube-funded partner channel.
It's a nice piece about Boiler Room's role in EDM and dj-driven events but the fact that they don't link out to the Boiler Room site or to their YouTube channel strikes me as incredibly archaic.
The Business of Being Lemaitre
Next Big Sounds' Liv Buli speaks with Lemaitre, a Norwegian duo that creates "funk-inspired electronica", about the business of being Lemaitre:
"Lemaitre releases all of their music for free, with the option to purchase…As is they make enough of a profit from syncs, sales, streams and gigs, about half of their income came from touring in 2012…"
"[Their manager Christopher] Wareing runs their label Substellar Records, they are signed to SONY Music in Norway and Sweden, recently cut a deal with OneLove Records in Australia, and have more talks underway…they are very happy they didn’t take the first and best deal that came their way…Instead they built a solid following and used this as leverage in negotiations. 'We did everything by ourselves through the internet…Then it spread, got quite big, and we started getting proper offers.'"
EDM Business Bits:
Diplowatch 2013 #2: Diplo Sold a Movie About Diplo
John Langdon & Massive Enterprises On The Dance Music Industry: 'Wall Street Has Found Our Hiding Place'
Announcing New Dates for Moogfest 2014 and Partnership with Paxahau
Introducing MOX: A 24/7 Dance Music Web TV Channel
GLOWfest, the college EDM event previously covered at Hypebot, rebrands as Recess
PRS for Music launches electronic music initiative, ‘Amplify’
Mixmag goes Global with free iOS app
More:
- Top 10 Most Powerful EDM Business People
- Ibiza International Music Summit Brings EDM Business Talks To Hollywood
- Insomniac's EDMbiz Music Conference To Return During Electric Daisy Carnival
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at All World Dance: Videos and maintains Music Biz Blogs. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
