Midem Announces Top Music Marketing Finalist
(UPDATED) International music convention Midem has announced the finalists of the second edition
of the Midem Marketing Competition. The competition highlights innovative use of music or
partnership with artists in a marketing campaign. New
this year, is a second competition for best music placement in an advertising campaign. The finalists in both categories are:
Most innovative use of music/partnership with artist
• “Breaking the Law of Silence” by La Chose (France)
• “Green Day live in New York City presented by Nokia Music and AT&T” by
MAC Presents (USA)
• “Make the City Sound Better – The Sound Taxi” by AIAIAI (Denmark)
• “Move To The Beat” by Cake (UK)
• “MTV Gif Me More Party” by Buzzman (France)
• “Obrigado, Brasil” by Pereira O’Dell (USA)
• “The Dewarists” by Only Much Louder (India)
• “The Sound of Creation” by DDB & Tribal Amsterdam (Netherlands)
• “Turntable Rider” by TBWA/HAKUHODO (Japan)
• “Vodafone/Yonderboi – Soundmapping” by Vodafone (Hungary)
Best music placement in advertising
• “Blackberry Night Bikes” by Cutting Edge Music (UK)
• “C3 Face” by The:Hours (France)
• “La Guirlande” by The Shop / Young & Rubicam (France)
• “Matinique Moments” by Upright Music (Denmark)
• “NBA Baller Beats” by [PIAS] Recordings (UK)
• “Origami” by BETC Music (France)
• “Renault Twizy: Plug into the Positive Energy” by Digitas, Publicis Conseil
& Moxie (France)
• “Sprint/HTC EVO 4G LTE Launch” by Leo Burnett (USA)
• “Unlock the 007 in you” by Publicis Conseil (France)
• “Youtube Space Lab” by Aurotone (UK)
Music marketing…something I hope to get more into in the next year. Very, very much…I wish all these people well.