YouTube Offers Official “Creator Playbook” For Best Practices

Despite being a
powerhouse in delivering the world’s visual and audio content, YouTube still
goes underutilized by a number of artists and music professionals. It’s not
that their content isn’t on the
platform; instead most are not taking the time to learn how to effectively
navigate its inner workings in order to ensure their content is best optimized
for views and shares. Recognizing this, YouTube has provided an official “Creator
Playbook” that outlines exactly how to effectively utilize the platform.

The
YouTube Creator Playbook is a free eBook that hopes to make life a bit easier
for those looking to make the most out of the platform.

It includes tips
like getting more people to watch your videos and channel, how to cross promote and
collaborate with other artists, and content basics like metadata, thumbnails,
playlists and channel pages. It also contains information about using
YouTube analytics to understand how your content is being viewed along with strategies for building your
audience and engagements.

The
eBook comes as YouTube now boasts:

• 800
  million unique visitors per month
• 4
  billion hours of video viewed every month
• 1
  trillion views in 2011 (140 views for every human)
• Over
  one million channels earning revenue in the partner community
• 500
  years worth of YouTube videos being watched on Facebook every day

Check out the official YouTube Creator Playbook here.