Startups & Funding

Kim Dotcom Previews Megabox Music Service [VIDEO]

Screen Shot 2012-09-26 at 10.19.36 AMMegaupload founder Kim Dotcom posted two videos on YouTube today
indicating that his Megabox project is nearing completion. One of the videos
offers a behind-the-scenes look at seemingly large development team working on
Megabox, while also teasing at a number of features and functions including artist
lists and the ability for both users and artists to upload their music to the
service.


Dotcom first revealed Megabox back
in December of 2011, just before his criminal proceeding became known by the
public. He introduced Megabox as “a site that will soon allow artists to sell
their creations direct to consumers and allowing artists to keep 90% of
earnings.” He also explained that artists should “rejoice” that his service aims to
shift the balance of power from corporations to the artists who produce the
content itself.

“Code 90% done, servers on the
way, lawyers, partners & investors ready. Be patient. It's coming,” Dotcom said recently from his Twitter account.

The Megaupload founder's goal with Megabox is to grant
consumers with public access to free music while compensating content creators through
the site’s advertising revenue. That revenue will be coming from the “Megakey”
application that users must install, which works similarly to an ad blocker,
but rather than blocking ads, it will replace a small percentage of them
with Mega’s own ads. Users who would rather not have the Megakey app installed have the option to purchase the music instead.

Ninety percent of the revenue generated from
Megabox will go directly to artists, while Megabox will keep the remaining ten percent. Dotcom
believes that his “free music” business model has the potential to reduce the amount
of piracy, while giving artists fair compensation for their created works.

During one of the videos, Dotcom
reveals that both artists and music consumers will have the ability to create
separate profiles and upload as much music as they'd like.  Also, a few frames showed a listing of “Megabox Exclusive
Artists” and had displayed four popular artists: The Black Keys, Rusko, Two Fingers and
will.i.am.

While it remains unconfirmed whether or not these artists are actually
on board for the Megabox launch, a lot of anticipation continues to build as the service is set to debut publically in a matter
of weeks. 

Watch the behind-the-scenes trailer:

And the Megabox promo video:

Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud

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