Developing A Mobile App For Your Band
Lady Gaga recently announced that her new album “ARTPOP” will be released physically, digitally, and as an interactive app. With the popularity of apps, musicians have another opportunity to showcase their music, sell music and merch, and update fans. Check out Cameron Tyler’s post on Music Think Tank about mobile apps and promotion. Do you have a mobile app?
“…the accessibility of promotional tools, like mobile apps and digital distribution, puts more power into the hands of musicians, and less power into the hands of executives and music publishers.”
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I’m pretty skeptical of this. How much real estate is there on a device for apps? Not enough to have room for more than a few artist apps. Whereas a device owner might have songs from hundreds of artists on their media player, the relative number of artists they’re going to have as apps is probably less than 10, and by necessity less than 100, if they’re into artist apps at all. So my app is competing for very limited space with artists who can afford to have big professional dev/content teams polishing their app. It seems to me that I should focus my resources on battles I am more likely to win.
Furthermore, how does an app help me gain or retain fans? I’d wager that someone who puts the Lady Gaga app on their iPhone is already a huge gaga fan, and the app is just icing on the cake.
The MTT article really doesn’t make the case to address any of these issues.
– Tungsten Carbide, http://thehumanoperators.com
This post on developing a mobile app is very informative . You have clearly explained why a Band needs an app. An app for band will be really helpful for promotion, band updates and Music or Merchandise Sales.