CASE STUDY: Students Use Cyber PR, Next Big Sound & Topspin To Boost Dove Awards
The Recording Industry department at Middle
Tennessee State University has partnered with Ariel Hyatt of Ariel Publicity to create a Cyber PR course exploring the
intersection of social media with engaged behavior, PR, and online marketing.
The Spring 2012 advanced section was tasked with designing, analyzing and implementing Cyber PR strategies
for The Gospel Music Association’s Dove Awards in April of this year.
The class learned and used Next Big Sound’s Premier and
Topspin Media’s Plus applications alongside Cyber PR strategies to aid in their marketing and analysis. The results – which provide insights and lessons for all music marketers – are a detailed case study of the marketing plan and its resulting execution.
Click here for the downloadable PDF.
Thanks a lot for sharing this informative post on Cyber PR strategies. I will keep in mind your recommendations.
again: Many many thanks
Hmmm…here on Mac OS X 10.6.8, I get a “PDF is empty” error message.
Try now, Mike. Should be working.
Yeah, nice tips on how to fully utilize cyber PR. Really helpful for people who’s just starting out on their business.
Would LOVE to read this, link is down again….
If the link above isn’t working, you can go here. http://bit.ly/DoveCaseStudy
If that is still a problem, please email me at Charlie.dahan@mtsu.edu and I would be happy to email or YouSendIt to you.
Thanks to the folks at hypebot for covering my students work.