Pandora Continues Rise: Listener Hours Up 76%

Internet music service Pandora has shared new metrics for July 2012; and by almost any measure, the numbers are impressive:

• Listener hours for Pandora during the month of July 2012 were 1.12 billion, an increase of 76% from 637 million during the same period last year.

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• Share of total U.S. radio listening for Pandora in July 2012 was 6.13%, an increase from 3.51% at the same time last year.
• Active listeners were 54.9 million at the end of July 2012, an increase of 48% from 37.1 million during the same time period last year.

Pandora release key audience metrics on a monthly basis.