Musicmetric Expands Music Data Service To U.S., Partners With A2IM
(UPDATED) London-based Musicmetric, a provider of global trending data for music on the Internet, is now expanding their reach to the United States. The company also announced a partnership with A2IM, the U.S. trade organization for independent labels, to offer members discounts on their Musicmetric Pro service, aiming to give the independent music community an affordable way to track and act on music fans’ interactions with artists and their music on the Internet.
Musicmetric’s data provides insight and understanding into global online consumer behavior, aggregating and analyzing all music-related information available on the web. This extends from websites that mention an artist or release, to the social networks music fans visit, to even peer-to-peer networks used to trade music. Presently, Musicmetric tracks and indexes data for 600,000 artists and more than 10 million individual releases. Done in real time, the company offers an impressive range of stats on everything from social media activity to mentions in articles on websites.
“Over the past four years, we’ve focused our efforts close to our U.K. home to develop Musicmetric, and this year, we’ve been able to work more with the U.S. market,” said Gregory Mead, Co-Founder and CEO.
Entertainment industry veteran Daniel Savage will be heading the company’s U.S. operations. Having 20+ years of experience under his belt, Savage once headed market research for PolyGram Records and was instrumental in the company-wide rollout of SoundScan. Additionally, Savage served as the General Manager at Maverick Records and held marketing, sales and product management positions at Mercury Records, Atlantic Records, Island Records, and Hollywood Records.
“The information Musicmetric provides is invaluable – an instant view into how living, breathing consumers are interacting with your artists right now, anywhere in the world,” said Savage. “Being able to look at an unlimited number of artists empowers the user to not only track their own artists’ campaigns, but also look at related artists’ data to build projections and gain additional market intelligence.”
Musicmetric is offering A2IM members exclusive discounts on its Musicmetric Pro artist analytics dashboard. Pro tracks four key spheres of online data: social networks, P2P downloads, web mentions, and sentiment. This allows subscribers to easily see where they are growing their fans online and throughout the world, which social campaigns are picking up traction, what kind of press they are getting on the web, and who their biggest influencers are.
Normally offered for a flat rate of $79 per month, A2IM members can sign up for 18 months for the price of 12 with a yearly subscription, or receive 25% off the monthly rate for their first year.
Visit www.musicmetric.com/a2im-members-special-offer for more information.
—
Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House, LLC and an independent musician. Follow him on Twitter: @HishamDahud
Love MIchele and the team here….I think they are onto to an approach to metrics that involves more social and fan tracking, which is where, I believe, the most fiscally responsive numbers evolve, i.e. ticketing, merch, etc.