Research: Young Listeners May Embrace CD Quality Audio, But It Won’t Be On A CD

According to research conducted by Dr. Sean Olive, young listeners choose CD-quality audio over lossy alternatives when given the choice. Listeners may prefer CD-quality audio, but many do not embrace physical media and prefer music access to ownership. On Music Think Tank, Tom Dennehy talks about the decline of CD sales, digital downloads, and NPR Intern Emily White.

“The challenge is to sell sound quality to kids at affordable prices and form factors they desire to own.”

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