Promote Your Live Music Events With Epilogger

Having easily accessible archives of past concerts, including social media conversations, is a great way to let old fans reminisce and new fans catch the bug. Epilogger is emerging as a new service that provides easily accessible archives of events, including concerts and festivals, as recorded in social media. Event organizers can claim events and Epilogger plans on providing additional event-related services. Definitely a new service worth watching.

A variety of web services have addressed social media and events from the concert-focused world of Superglued to the moments in place and time approach of Intersect to Storify's social media stories. Epilogger takes a simple but distinctive approach with a lot of potential for future development.

Epilogger provides the ability to browse events and check out archived social media content. For example, a recent Flaming Lips concert was strong on tweets, tweeted pics and links to other sites that appear to also be sourced from Twitter.

Though other sources were evident on the Flaming Lips page, Epilogger definitely needs to broaden its content to realize its full potential.

Currently you can submit blog posts for events you attended. An aftershow blog post when participating in a group event would be a great way to highlight your presence.

But the real music event marketing opportunity is in being able to add events to Epilogger and gain more control over the events' pages as well as access to stats.

Additional future possiblities include:

"integrating ticketing into the app…[they] are in talks with several major platforms about partnerships. If they did integrate ticketing into the app, they would take a 'small piece of ticketing fees'. They are also looking at offering sponsor matchmaking in order to connect event organizers with potential sponsors."

I like the simplicity of the interface though with bigger events, like NXNE 2012, the need for more filtering or content curation seems evident.

Epilogger has a lot of potential and is worth checking out for anyone promoting or documenting music events.

Hypebot Senior Contributor Clyde Smith blogs about business at Flux Research: Business Changes and about dance at All World Dance: News. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.