How Google & Search Engine Optimization Changed The Music Industry

Today Google and others are launching the next version of the Internet – IPv6 which will be a new, larger version of the Internet. No one can deny the impact of Google and its technology on society. In his essay posted on Music Think Tank, Stephen Carmichael talks about Google and SEO’s impact on the music industry. Google has an impact on how content is spread and the content that is consumed. In your opinion, how has Google changed the music industry?

“Arguably, the media of today has evoked a new culture, where the audience has become a creative and interactive community (especially on youtube). However, behind this system, is the algorithm of how google organises and sorts through the multitude of data available on the internet and attempts to bring up the most relevant information first.” (Read On)