Why Mobile Apps Matter For Music

It’s hard to imagine life without a cell phone now. Mobile and apps are everywhere and present ways to market music. On Music Think Tank, Corey Crossfield posts about the importance of engaging with fans with these mobile apps and not just focusing on sales.

“When combining interactions and mobile applications, the ability to create the experience is amplified because you are taking a device the fan communicates with and uses every day and engaging them.”

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