Songkick Unveils “Tourbox”, Simplifies Tour Date Aggregation

Live performances have never been more important for a musician than they are today, making up an increasingly significant portion of an artist’s revenue stream. It is absolutely critical then to ensure that shows are posted accurately and in the best places in order to maximize visibility and audience reach. The only problem is, it’s usually a pain to do so. Easily one of the most frustrating aspects of marketing and managing a music career online is posting new tour dates, but Songkick is looking to make things a bit easier for artists with the introduction of “Tourbox.”

Tourbox is a back-end widget that connects to an artist’s Facebook fan page, and then automates the publishing of concert dates across web properties and in places such as YouTube, SoundCloud, Tumblr, Vevo, Spotify, Bandcamp, Foursquare, The Hype Machine, and more. Tourbox can thus help push freshly enthralled ears and eyeballs towards gigs, allowing artists to strike while the iron is hot in hopes of selling more tickets.

A large source of Songkick's data comes from ticketing companies and promoters, and Tourbox allows artists to have more control over their touring information across the various social networks. It can even instantly churn out information on any canceled or rescheduled dates, as well. According to Songkick, those who downloaded their app attended twice as many concerts as they did before a year prior.

The announcement of Tourbox comes as Songkick recently received a $10 million investment from Sequoia Capital. 

Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House, LLC and is an independent musician himself. Follow him on Twitter: @HishamDahud