TasteMakerX Raises $1.8 Million For “Fantasy Sports For Music Lovers” App
TasteMakerX has raised $1.8 Million from an A list group of investors for a mobile app mobile app that enables fans to discover artists, trends and inspiration; compete against other tastemakers; and share experiences through geo-tagging, commentary and photo sharing." The app is expected to launch at SXSW.
Investors in this round include Guggenheim Partners (Billboard, C3, Variety Magazine), Baseline Ventures (Task Rabbit, Instagram), True Ventures (Schematic Labs, Automattic), AOL Ventures (bit.ly, Solve Media) and Tekton Ventures (Seamless Receipts, DoodleDeals). Additionally, the company has attracted Internet and music industry advisors John Battelle, Marc Geiger (WME), Ian Rogers (Topspin), Paul Bricault and Ted Rheingold and angel investors Andrew Anker, Mich Mathews, Michael Kassan and Mike McGinley.
On the TasteMaker X music app: "What music fan doesn't want to be the first to discover the next big band and get credit for it?" says Marc Ruxin, co-founder and CEO. "Like fantasy sports for music lovers, players will be able to browse portfolios of like-minded music aficionados to discover new music and see real-time news about the artists they love."
“What music fan doesn’t want to be the first to discover the next big band and get credit for it?”
Get credit for it?
Is this what experiencing music has come to?
This is exactly what we need, millions of wannabe pitchfork writers competing against each other to prove who’s hipper and what’s more relevant.
Will this service itself become a new metric?
I guess we’ll find out when Next Big Sound buys them.