Jay Frank On How To Create Hits & Building A Next-Gen Record Label [VIDEO]
Former CMT, Yahoo Music executive and FutrueHitDNA author Jay Frank has just launched DigSin, a new model independent record label. Frank, interviewed here by Ian Rogers on This Week In Music, is a music loving data geek who sees patterns in fan reactions and believes he can harness them to build hits. He's creating DigSin as a song focused label with artists signed to short six track deals. Fans who sign up get new releases free of charge.
"DigSin is the result of years of examining the new ways music fans find and listen to music," according to Frank. "We are committing ourselves to expose new songs in a targeted, organic way that enables us to be a trusted filter to music fans." Frank is releasing a second book "Hack Your Hit" in late January.
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http://www.youtube.com/watch?v=gDW_Hj2K0wo
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So are they selling music or just giving it away? I don’t understand.
dumb idea. don’t tech people know how hard it is to break a band.
what artist would sign to a tech company, unless there’s big money.