How A Major Label Markets A New Artist

Ever wonder how a major label builds a fanbase for a new artist? On Music Think Tank, Minh Chau finds the answer in David F. Carr’s article, “How Warner Music Turns Social Media Fans Into Customers. Read on to understand how labels build a fanbase and learn how to market your own music.

“When you hear about a “new” or “emerging” artist in the media, they’ve actually already reached critical mass, they just haven’t reached national recognition.”

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