Music Think Tank

Reason #1 For The Fan Experience: A Take That Story

Index How important is the fan experience? Very – especially if you want to grow your fan base. On Music Think Tank, Leena Sowambur tells a story about the band, Take That, and how a fan forum took a dramatic turn. The story reinforces the fact that organizations should respect fans and the fan experience.

“Without our fans,

we are nothing.”

(Read On)

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