Why Artists Need More Than The Social Web To Obtain Sustainable Engagement

There is often a disconnect between artists with hundreds of thousands of fans and thier ability to sustain fan engagement. On Music Think Tank, oneof the blog's founders Bruce Warila delves into the complexity of music preferences and the key to successfully bridge disconnected fan groups.

Bruce describes how the web is perceived:

“We like to think of the web as one big, endless, interconnected net of relationship fibers where a tug on a single fiber causes random ripples and pulls all across the entire net; that somehow a path will emerge, narrow as it may be, where a ripple can travel from one corner of the net to the other; and that if you – the music marketer – could only simultaneously pull enough social strings, your message would be riding on a magic carpet instead of a thread.”

(Read On)